Step 1
Define the Challenge
The bedrock of creating an innovation solution is to start with a clearly defined problem statement. In preparation for the process, we will work with you to define the problem, and to explore some of the context that surrounds it.
​
There are a number of techniques to help you articulate the challenge, but they all share a common theme: listening to customers.
​
Once you've identified the problem, make sure to validate it with the customer.
Step 2
Capture ideas
What solutions can help customers address the problem previously identified and validated ?
Now is time for brainstorming! We will use a Creative Matrix to think about who we are trying to help and what possible types of solutions could exist.
​
Before embarking on the Create phase, make sure to test your ideas and assumptions with your intended audience.
​
Present the solution, don’t sell it!​
Any learnings from this should be documented and used to challenge or confirm the proposed solutions.​
Be prepared for the customer to reject the ideas. Redefining the solution at this stage is infinitely preferable to doing so at the end of a project.
