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Starting with the WHY

I'd like to share with you a TED talk from the renowned author and public speaker,Simon Sinek.

Sinek's views on what drives successful organisations and their leaders are some of the most oft-repeated quotes in the business world.

Simon Sinek explains why companies who understand the Why of what they do, rather than simply jumping to the How and the What prosper, where others struggle to differentiate and succeed.

If you've never seen this TED talk, then I urge you to spend 15 or so minutes being inspired!


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